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🏁 Start Here

What is the goal of this guide?

This guide helps you create a cohesive brand identity that reflects your values and resonates with your audience. It provides tools and frameworks to define your brand personality and create consistent visual elements.

What is brand identity? Why is it important?

Brand identity is essentially the "vibes" that your brand embodies - is it sarcastic? Is it serious? This guide will help you develop both the conceptual elements of your brand identity and translate them into concrete design decisions.

A strong brand identity:

• Builds trust with your target audience
• Differentiates you from competitors and makes you memorable
• Helps guide your marketing and communication efforts
• Provides a foundation for consistent customer experiences

Who is this guide for?

• Founders, builders and entrepreneurs launching a new product or business
• Established businesses looking to refresh their brand identity
• Marketing teams that need a consistent reference for brand elements
• Designers working on materials for your company
• Anyone who creates content and wants to present a polished brand. </aside>

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📌 How to Use

This guide is a 3 part series on crafting your brand identity and design guidelines to build a consistent brand.

Part 1: Crafting Your Brand Identity

• This worksheet will help walk you through the discovery and decision-making process to craft your brand identify.

Part 2: Defining Your Brand Design Guide

• This guide will help you work through your visual brand design, either as a brand lift or starting from scratch.

Part 3: Brand Guidelines Template

• Finally this template is the final output that you can share and reference later to ensure you are staying consistent with your brand.

➡️ To get started make your own copy in Notion or copy/paste into your own doc.

To copy to your own Notion account use :duplicate: icon in the top right corner of the page.

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:pcl-logo-indigo: About ProductColab

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