<aside>

Overview

This guide is a 3 part series on crafting your brand identity and design guidelines to build a consistent brand.

• Part 1: Crafting Your Brand Identity
• Part 2: Defining Your Brand Design Guide
• Part 3: Brand Guidelines Template (📍 you are here) </aside>

<aside>

:untitled--logo-: About ProductColab

ProductColab is an innovation lab that focuses on helping founders, builders and entrepreneurs grow and build community collaboratively.

👀 Follow us on LinkedIn or BlueSky

💬 Join our Discord Community here

✉️ Subscribe for our regular newsletter here

🧰 Get our help building with advising or consulting here

</aside>

📘 Brand Guidelines Template

This document provides clear guidelines for maintaining a consistent brand identity across all materials and touch points. Use Part 1 and Part 2 to fill in these final guidelines to have a reference to ensure your brand is presented consistently.

Brand Essence

Brand Purpose: [One sentence about why your brand exists]

Brand Promise: [One sentence about what customers can expect from you]

Brand Personality: [3-4 adjectives that describe your brand's character]

Visual Identity

Logo

{logos here}

Logo Usage:

• Always maintain clear space around the logo (minimum: height of the logo letter)
• Never stretch, distort, or change the colors of the logo
• Minimum size: 1 inch / 25mm wide for print, 100 pixels for digital
• Use the black version on light backgrounds, white version on dark backgrounds

Logo Variations:

• Primary logo (full color)