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Overview

This guide is a 3 part series on crafting your brand identity and design guidelines to build a consistent brand.

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:untitled--logo-: About ProductColab

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🔮 Brand Identity

In this first section, we'll define the conceptual foundation of your brand before moving to visual elements. This ensures your design choices are purposeful and aligned with your business goals rather than just aesthetic preferences.

Section 1: Brand Essence

This section is related to your positioning and messaging, serving as a bridge between your strategic positioning and visual identity. Your brand essence is the heart and soul of your brand—the fundamental nature that should come through in all visual and verbal expressions.

Core Values

What 3-5 principles guide your company's decisions and actions?

Core values are the fundamental beliefs upon which your business and its behavior are based. They guide your decision-making and help establish your company culture. Think of them as the principles you would never compromise on, even when it's difficult. Strong core values should be actionable, memorable, and authentic to your company.

  1. [Value 1]: [Description of what this value means to your company]
  2. [Value 2]: [Description of what this value means to your company]
  3. [Value 3]: [Description of what this value means to your company]
  4. [Value 4]: [Description of what this value means to your company] ****(optional)
  5. [Value 5]: [Description of what this value means to your company] (optional)

What do you stand for as a company?

This is your opportunity to articulate your company's "why" in a clear, concise way. What problem are you solving in the world? What change are you trying to create? Your answer should inspire both your team and your customers.

[Briefly describe your company's mission and purpose]

What beliefs drive your company culture?