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🏁 Start Here

What is the goal of this guide?

This guide helps you create a cohesive brand identity that reflects your values and resonates with your audience. It provides tools and frameworks to define your brand personality and create consistent visual elements.

What is brand identity? Why is it important?

Brand identity is essentially the "vibes" that your brand embodies - is it sarcastic? Is it serious? This guide will help you develop both the conceptual elements of your brand identity and translate them into concrete design decisions.

A strong brand identity:

Builds trust with your target audience
Differentiates you from competitors and makes you memorable
Helps guide your marketing and communication efforts
Provides a foundation for consistent customer experiences

Who is this guide for?

Founders, builders and entrepreneurs launching a new product or business
Established businesses looking to refresh their brand identity
Marketing teams that need a consistent reference for brand elements
Designers working on materials for your company
Anyone who creates content and wants to present a polished brand. </aside>

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📌 How to Use

This guide is a 3 part series on crafting your brand identity and design guidelines to build a consistent brand.

Part 1: Crafting Your Brand Identity

This worksheet will help walk you through the discovery and decision-making process to craft your brand identify.

Part 2: Defining Your Brand Design Guide

This guide will help you work through your visual brand design, either as a brand lift or starting from scratch.

Part 3: Brand Guidelines Template

Finally this template is the final output that you can share and reference later to ensure you are staying consistent with your brand.

➡️ To get started make your own copy in Notion or copy/paste into your own doc.

To copy to your own Notion account use :duplicate: icon in the top right corner of the page.

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:untitled--logo-: About ProductColab

ProductColab is an AI forward innovation lab that focuses on helping founders, builders and entrepreneurs grow and build community collaboratively.

After spending over a decade in early-stage startups, we've become comfortable with the ambiguity, the constant shifts between high-level strategy and getting our hands dirty in the day-to-day work. Now we are here to share what we’ve learned and grow together.